Loui

Creative concept for niche perfume brand.

Loui

LOUI is a luxurious perfume brand created by sisters Marie and Louise. Based on their personal tastes and experiences (Marie is a fashion model, Louise is a chemist), the sisters create unique home and body fragrances. Their first eau de parfum is a delicious blend of spices, fruits and herbs. Black Pepper is a unisex fragrance, spicy and bold, available in two different boxes. The Loui team cares for the planet. Every product is based on organic, plant pased ingredients and 100% ehical and cruelty-free.

Loui fragrance is both femine and masculine. Bold and modern, with a respect for minimalism and classics.We decided to play with a two packaging designs, slightly different but consistent.

Art Direction | Branding | Identinty | Packaging | Posters