LOUI is a luxurious perfume brand created by sisters, Marie and Louise. Based on their personal taste and experience (Marie is fashion model, Louise is a chemist) they create unique home and body fragrances. Their first eau de parfum is a deliciuous blend of spices, fruits and herbs. Black Pepper is an unisex fragrance, spicy and bold, available in two different boxes. The Loui team cares of the planet. Every product is based on the the organic, plant pased ingredients and 100% cruelty-free.
THE BRAND’S VOICE AND THE CONCEPT
Loui is both femine and masculine. Bold and modern, with a respect for minimalism and classics.We decided to play with a two packaging designs, slightly different but consistent.