The Brand Overview
Beauty Rebel is an online boutique located in Poland.
It offers luxurious organic beauty products, cruelty-free and fair trade. The company’s portfolio includes the highest quality cosmetics and award winning brands, such as RMS Beauty, ILIA, ELDE, Kahina, John Masters and Reverie.
The Concept
Beauty Rebel is designed to be luxurious, modern and user- friendly, creating the best possible experience of online shopping. We use solutions like Instashop and online magazine, created to inspire and educate women. Beauty Rebel is fully responsive. Over 60% of the customers browse the website using smartphones.Color palette is femine and modern, corresponding with the packaging and style of offered products.
My role in this project and co-authors
Being a creative director and graphic designer at Beauty Rebel for the last three years allowed me to observe the project’s evolution from the beginning. I cooperate with the web designer, Tom Janus. The photos comes from the summer campaign which I produced and styled, working with a beautiful female team: Weronika Kosińska (photographer), Luiza Matyba (model), and Paulina Piech (retoucher).