1964 Barbershop

1964 is a classic barber shop located in the heart of Chicago, created by friends Stephen and Mike. The name of the brand refers to the date of filming the famous (and Steve’s and Mike’s favourite) western “For a Fistful of Dollars” directed by Sergio Leone. 1964 was the beginning of Clint Eastwood’s career and the golden age of Spaghetti Westerns. The brand’s voice is confident,honest and a but nostalgic, with a sense of humor.

Logo Design

In designing the logo I focused on the combination of modernity and classics. I’ve chosen Fraklin Gothic typeface, classy and strong - like a true gentleman. The web colors refer to classic elegance and timeless items, such as cowboy hat, leather shoes or a bottle of good whiskey.

Web Design

The web colors refer to classic elegance and timeless items, such as cowboy hat, leather shoes or a bottle of good whiskey. 1964 Barbershop’s online appearance was designed to be intuitive and eye-catching.